Selling online – through your own e-commerce site or an established site like eBay or Amazon – is a great way to earn some extra income or build a business. There are a huge number of successful online businesses that started with just one person selling products they loved from their own home – even multi-billion dollar super-business Amazon.com started in a garage back in 1994 just selling books.
Finding good suppliers though is key – especially as things are more competitive now than ever. That’s probably why you’re reading this – you’ve herd of ‘Worldwide Brands’ and want to find out if it’s worth joining. Well I hope by the end of this review you’ll have the answer.
What is Worldwide Brands?
You may have heard this before – and please bear with me, this review will get more interesting – but Worldwide brands is not a wholesaler or dropshipper itself; it is a searchable directory of wholesalers and dropshippers that was founded in 1999. Over 8,000 of them to be exact, with more than 16 million products listed at any one time.
Usually suppliers with around 500,000 products between them are added to the Worldwide Brands directory every year, and as WWD maintains a strict verification criteria for suppliers who want to join – or remain – on their list, some will be removed too.
Worldwide Brands is designed to be used to find products at low prices from dropshippers/wholesalers and compare prices between the different suppliers of each product (there will usually be many). The directory is searchable by product category, brand, supplier and crucially product name/keywords.
It’s the only directory that has been certified by eBay, and is used mostly by small businesses and individuals who sell on sites like eBay and Amazon, but also those with their own e-commerce stores.
Worldwide brands is based in the USA (Florida) and although nearly all of their suppliers will ship to the USA, many will trade internationally too. Most will have no minimum order requirement, and there are a significant number of dropshippers as well as traditional wholesalers.
Why use a directory rather than cold calling or googling suppliers?
This is the important bit – is Worldwide Brands, or any other supplier directory, worth paying to join when with some work you could find a supplier on Google or by calling various companies?
It’s true that many of the wholesalers and dropshippers that are listed in directories like WWB, Salehoo, etc. are not exactly hiding from potential customers – you should be able to find them if you know what to look for.
A good directory like World Wide Brands has a few distinct advantages over manually searching the Internet though.
First of all, it’s easier and faster to use a directory. With WWB or a similar directory, you really only need to log in and search for the product that you want the compare the suppliers that come up. The WWB directory is searchable by product name/keywords/etc. so you’ll be able to type in something like “ralph lauren shirt” or “teapots” and a list of the suppliers for these products will come up, with the key details listed for each one – contact info, product details, minimum orders. In my experience that can save a lot of time and effort, even if you’re pretty experienced with Google.
The second reason – and it’s really a key advantage some directories have – is that the suppliers they list are all verified by the directory’s editors.
Thirdly, with WWB you KNOW that all the suppliers listed will work with online retailers. This will save a lot of time, if you go off to look for suppliers on your own, because many companies do not indicate they will work with online retailers on their websites and you have to contact each one to see if they will work with you. The Worldwide Brands Directory will only list suppliers that meet the first requirement of selling wholesale to online retailers.
Worldwide Brands, for example, will check each supplier for reliability (do they actually do what they promise?) and credibility (e.g. are the products genuine or counterfeit?) quite thoroughly before adding them to their directory. While other directories like Salehoo also ‘screen’ suppliers before adding them, World Wide Brands have the strictest criteria, which is what’s made them the only directory certified by eBay and they are confident enough to be the only directory (again) who guarantee there are no scams in their database.
Supplier verification, if you’re curious, includes visiting the supplier’s warehouse, testing out their service from a buyer’s perspective and
This gives directories a big advantage, especially where drop-shipping is concerned. If you are unlucky enough to start dealing with a poor quality supplier then your customers are likely to be disappointed (and post negative reviews about your shop) and if you’re particularly unlucky then you may find that they do not deliver at all. This risk is eliminated through a good directory, which will only include reputable suppliers.
Worldwide Brands has the strictest verification requirements of all the directories I’ve reviewed, which puts them at the top of the list in terms of reliability.
What are the alternatives?
The cheapest alternative is to just search Google or Bing for wholesalers, which is also the cheapest option – there are no fees to join!
The problem though is that this takes more time than you would expect and there is little protection from unreliable suppliers.
There are other directories of wholesalers and drop-shipper too though – some are cheaper than Worldwide Brands and other more expensive. One of the most popular is Salehoo.
Salehoo is a good directory with a large number of suppliers listed. Similar to Worldwide Brands, Salehoo ‘screens’ suppliers but the verification process is not as comprehensive as WWB. It’s priced at $67 a year, which is initially cheaper than Worldwide Brands, but in the long run the annual fees can add up – Worldwide Brands has one fee for lifetime access and no recurring fees, hidden fees or charges unlike most of the alternatives.
In my experience with services like this you get what you pay for. There are cheaper alternatives, but it is expensive to fully research and verify over 8,000 suppliers and Worldwide Brands is the market leader at this – that’s why it’s the only directory that guarantees the quality of their suppliers and is the only directory to be certified by eBay itself.
Another potential alternative is Doba. Doba is more expensive and caters exclusively for those looking for drop-shipper – there are no wholesalers listed. It’s a good service if you are a beginner looking for the easiest way to find suppliers who drop ship, but does cost $59 a month, much more than WWB or Salehoo.
The pros and cons of WorldWide Brands
The key benefits of Worldwide Brands are that the suppliers are guaranteed to be reliable and verified and that it’s so easy to find wholesalers and drop-shippers at low prices and with low minimum orders. The scale of the directory is huge – with over 16 million products from 8,000+ fully vetted wholesalers and dropshippers as of 2017.
It can be hard, even with a tool like Worldwide Brands, to find suppliers that are priced low enough to sell at a profit on some popular online marketplaces, but it is much harder if you don’t have a tool that can compare suppliers by product from various sources at once. Having access to a directory can significantly reduce the amount of work necessary to find products priced low enough to sell online at a profit.
In addition to access to the most extensive list of verified suppliers, Worldwide Brands comes with access to forums that have many experienced members giving advice and market research tools – much like Salehoo.
The WWB customer service staff are very helpful. In fact on the search page you’ll see there is a ‘can’t find it’ button on the bottom right of the page – if you cannot find the product you’re looking for then someone will be there to assist, and they may be able to find and add a supplier if there is enough demand also. More suppliers are added each week.
Worldwide Brands is based in the US and their coverage of the main wholesalers and dropshippers bade in the US is virtually 100%. They do have a good number of international suppliers as well.
The directory is accessible on mobile and tablets devices (both Apple and Android) as well as a computer, which is pretty convenient if you/re working and travelling.
The main downside to Worldwide Brands is the initial cost of membership which is usually $299, however, if you buy through this link then you can get $30 off – $269 instead of $299.
Other than the one off $269 membership fee there are no additional fees or hidden charges though.
Click here for more information about Worldwide Brands
Remember as well that this is not a ‘get rich quick’ scheme – it will not make you money ‘on autopilot’ or just by joining it. Worldwide brands is just a directory of reputable suppliers. It’s a great tool for those new to selling online (or elsewhere) or those growing their business or looking for cheaper suppliers – but it’s not going to make you a millionaire overnight.
In Conclusion: Is WorldWide Brands worth joining?
If you are new to e-commerce/reselling online or are looking to expand then I would say the investment in Worldwide brands is worth it.
Worldwide Brands offers a 60 day money back guarantee and you can pay through PayPal (which offers buyer protection too), so it’s low risk to try it out.
If the $269 (discounted here) membership fee is too much, then there is a three month instalment option available – at $99 for the first month, then $110 for the second and finally $110 for the third. That gives you three months to try it out and pay gradually.
Click Here for more information about Worldwide Brands